Our XM Institute team was looking forward to seeing everyone who was coming to Salt Lake City last week for Qualtrics X4 Summit. Unfortunately, that great event was postponed. So we decided to pull together an XM Fireside Chat series to share some of our thinking through an informal discussion format. I hope you enjoy it!

In this segment of XM Fireside Chat, I chat with Aimee Lucas about XM Leadership.



Leadership is a critical component for driving successful XM programs, which is why “Lead” is one of our Six XM Competencies. You can see a lot of different content about Lead on this site. Also, check out these free reports from the Qualtrics XM Institute: